Netflix case study Essay Example | Topics and Well Written Essays - 1000 words

Netflix case study - Essay ExampleNetflix is facing derisory competition from other players such as You Tube, Video on invite and iTunes that offer cheaper and reliable movie products (Thompson 138). A key success factor in the future movie industry is the ability to control and dominate the assorted movie distribution channels such as the Apple iPhone distribution channels, internet distribution channels and rental channels. The ease of access, pricing and size of cognitive content library are key success factors in the new movie rental industry since customers require convenience and wide-variety of entertainment content. Netflix should invest in patented software that ordain allow the customer easy-of-use and recommend movies depending on prior customer streaming or search terms on the movie library (Thompson 142). The success of Netflix will require the company to manage its costs in order to reduce the rental business costs and continue focusing on technology to deliver t he movies to the customers. According to 2012 survey, many consumers asserted that unlimited internet streaming offered better customer value than pay-per view option. Long-term partnerships with electronic manufacturers will improve the market reach and enable Netflix acquire new customers in its streaming option business (Thompson 144). Netflix is facing the threat of pirated streaming library and stiff competition from more innovative movie rental providers such as Apples iTunes, Blockbuster, Amazon Instant video and You Tube. (Thompson 142).