Brand Positioning of Asiatravel

Brand attitude One of the aspects of rat equity is punctuate positioning. AsiaTravel has not distinguished itself from other competitor in terms of products and services. The company does not have clear view of which foodstuff segmentation they want to enter and has not built a effectual put upmark characterization. In order to create good brand position in the grocery store, AsiaTravel should odour into market segmentation, focuses in point-of-parity (POP) and point-of-difference (POD), and brand image. The authentic run short industry does not rattling tap into customers demand.Most of the airlines and travel agents compete apiece other in terms of price, clip slot and the number of accessed cities and towns. Therefore, AsiaTravel can class itself by offering packages that suit customers preferences by simply asking. Package is no long-dated fixed. Instead of sticking on iodin tour, AsiaTravel should train customers on vacation tour. Secondly, market segmentatio n can be through with(p) to ensure from each one individualistic has the topper vacation escort. There are umteen ways to do market segmentation, from demography, lifestyle, and to geography. (CWL print Entreprises, 2009)For AsiaTravel to have a fraction of disposition share in customers, it is important of AsiaTravel to complete where it wants to stand, either as price leader, shade leader or specialist (CWL issue Entreprises, 2009). Brands that stand in the middle of the track get run over. Since many travel agents have not realized the rife of specialization, AsiaTravel can tap this into opportunity by existence quality and specialist leader. world specialist means the tour ply has to offer besides providing information to customers, pledge and basic needs. AsiaTravel can sell the region culture that is not written in the book.For instances, mingle and live with the locals. The emotional and experience they get are invaluable. Moreover, tour guide can try to devel op a relationship between a meeting of tourists and among tourists and locals. The purpose is to eventually each individual has expanded the networking. Travelling is no seven-day about sightseeing, shopping and et cetera, but withal physiqueing a network among each other, learning and knowing others culture. Being variant increases the POD and the risk of switching cost, and frankincense leads to stronger brand position while at the same time POD ust not be compromised, as similarity becomes the minimal requirement the travel industry essential meet. When the company has evidently differentiated itself from its competitors and clear conveyed the message to the customers, the brand image entrust come naturally. However, when it is not managed properly, the brand image cannot leverage the brand equity. To maintain the brand image and brand position, marketing communication theory programs must ensure customers are assailable to the all the brand elements and brand associati ons.Brand has to be treated like human beings induce a variety trait of characteristics ( customer Manufacturing Group, 2006). By understanding the brand personality, marketers get the full-page picture of brand identity and easier to transferral the message consistently. (Customer Manufacturing Group, 2006) From the marketing program and brand positioning strategy, it is clear that AsiaTravel aims to focus customers preferences, being unique, caring, warmth, fun, friendly and also ensures everybody has the best harming vacation experience.Moreover, since AsiaTravel primarily focuses on youthful adults and only fly within Asia, it is an energetic, flexible, grand to be Asian and affordable brand. Therefore, it is a new brand image that AsiaTravel aims to build and maintain to be top lead story organization in the travel industry. Bibliography Customer Manufacturing Group, 2006. Customer Focused Brand Positioning. CWL issue Entreprises, 2009. Positioning and Brand Personality .